According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels.
The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive - emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks.
Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it.
6. Can reach mobile device users
The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%.
This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your online and offline marketing, p. Eg by collecting email addresses at events or while shopping at a physical location.
7. Email is its own medium.
The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel.
In fact, over time, your email list becomes your greatest online marketing asset - a massive database of people wanting to know your brand.
8. Targeted and personalized communication
You can collect relevant information from your contacts throughout the subscription process and use it to tailo